Client: Levi’s^®/Dillards

Project: Levi’s^® Jeans Sales Promotion

Objective: Develop promotion for Levi’s^® jeans to boost sales and increase brand awareness.

Execution: R solutions created a turnkey gift-with-purchase promotion that offered consumers a free Crash Nitro Cart^® demo video game when they purchased a pair of Levi’s^® jeans at Dillards^®. Consumers also received a $10 Off Coupon for the purchase of the full video game. During the same promotional period, R solutions also partnered Levi’s^® with InStyle magazine for a Jr.’s jean promotion. When consumer’s purchased a pair of Levi’s^® jeans, they received a free copy of InStyle magazine. Counter cards and store signage supported both promotions and increased brand awareness. R solutions fostered the relationship with Sony^® Playstation^® and InStyle, who provided the GWP’s at no cost to Levi’s^® and Dillards.