Client: Moen^®

Project: Camerist™ Introduction

Objective: Create awareness and drive wholesale orders for a new premium faucet line

Execution: R solutions developed and produced a unique counter top display to introduce Moen’s new Camerist™ faucet line to contractors purchasing through Winnelson wholesalers. This cost effective display held 6 product packages and showcased an actual sample faucet below the informational header. R solutions also executed an initial dealer “buy-in promotion” where dealers could receive up to 5 faucets and the display FREE based on their opening order purchase. R solutions implemented a dealer sweepstakes overlay to maximize purchases of the product.