Baskin-Robbins® and PepsiCo
Chill Out Bingo!
Provide Baskin-Robbins crew members an incentive to promote Aquafina bottled water to consumers
R solutions created a program in which crew members filled in spaces on Bingo cards for every sale of Aquafina or highlighted Baskin-Robbins product. Those who turned in the most cards were rewarded with prizes. As a result, comp sales of Aquafina products rose by 37% during the first month of this promotion!